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15 ways to get your fee earners to willing write blog articles – part 2
Content that’s written by the firm’s partners can show their expertise and the personality of the firm. This can be a huge benefit when marketing your firm and trying to be come the experts in your...
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3 ways of ‘creating’ content marketing
Have you heard it said “content is king”, and “the key to modern marketing is content”? There is one problem with creating enough content to fuel your campaign and get known as the Go-To Expert in your...
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How are you perceived; is it real?
Which is more important to your success; who you are, or who other people think you are? It’s an interesting question that sparked a lot of debate recently. On one side “it matters who your potential...
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Social proof – do me a favour
I detest celebrity endorsements and don’t believe a word of them, so what is social proof and how can it help you? Stop for a moment and think about the other side of your life, yes that’s the one. The...
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How do I know you’re an expert?
Profiting from being an expert needs people to recognise you as the Go-To Expert and to feel good about knowing less than you. Being the Go-To Expert means different things to different people,...
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5 sure fire tips to generate impact from creating a post in LinkedIn...
This morning I helped a friend put his first blog post on LinkedIn publisher. At the time I didn’t think anything of it as, blogging, whether on LinkedIn or my own blog site is something that I just...
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